Call for Papers - Journal of Nonprofit & Public Sector Marketing (JNPSM)

Special issue on Civic Participation and Service Learning

The Journal of Nonprofit & Public Sector Marketing (JNPSM) is publishing a special issue on civic participation and service learning. Empirical, conceptual, and literature review articles are welcome. In addition, 600 word book reviews are also welcome. We are discouraging case studies.

Service-learning (as defined in Wikipedia) is a method of teaching, learning and reflecting that combines academic classroom curriculum with meaningful service, frequently youth service, throughout the community. Service learning integrates meaningful community service with instruction and reflection to enrich the learning experience, teach civic responsibility, encourage lifelong civic engagement, and strengthen communities for the common good. As business educators search for innovative ways to educate good people instead of good employees, it is an opportune time to examine methodologies and outcomes of service learning components of business curricula.

Civic participation refers to active citizenship in which individuals get involved in their communities by voluntary participation in nonprofit organizations or by civic action into the policy formation process of government. How can marketing tactics be used to encourage greater civic participation of individuals in their communities?

Instructions for authors are online at
http://www.tandf.co.uk/journals/authors/WNONauth.asp

The deadline for submissions is November 1, 2009.

Please send submissions as Word attachments to the editor:

Walter W. Wymer, Jr., DBA
Centre for Socially Responsible Marketing, Faculty of Management, University of Lethbridge, Lethbridge, Alberta, Canada walter.wymer@uleth.ca